Best Event promotion Website
When you’re in the business of creating events, you know you have to plan for everything. From managing the guest list, to the dealing with vendors and venues, you have to be on top of every detail — including publicity. In short, if you’re planning on an Event promotion Website, you also need to plan the perfect press release.
To make the most of your press release, you’re going to have to craft it specifically for your event. This guide will cover press release distribution and everything you need to know to ensure your event gets the press coverage it deserves.
Press Releases for free event listing websites
Let’s start with the basics—press releases are short documents written as barebones news stories that companies send out to the media outlet that describe an free event listing websites, prestigious new hire, merger, new product or service offering, or new company branding. Press releases aim to garner press attention and ideally get a write-up in the news1.
Essentially, press releases can help build awareness for brands and companies while utilizing free advertising via news organizations for the event. Working with a press release service company helps ensure your company’s press release reaches the right audience.
Top Event Submission Sites example.
There are two types of press releases that are used for events:
Press release before the event – These releases are sent out to media professionals along with the press kit before the event takes place to garner attention and press coverage.
Press release after the event – This type of release is sent to the media outlet or reporter after the event takes place to fill the public in on how the event went and if any pertinent information came out of the event.
Information You’ll Need for a Top Event Submission Sites
Before you start press release writing, gather all the pertinent information for the upcoming event you’ll be writing about that including the following2:
The Five W’s
When you hear “the five W’s,” you might flashback to middle school language arts class. Just like back then, the five W’s are the pillars of storytelling and a good press release has to tell a good story about your event in order to incentivize reporters and readers to learn more about it.
Who? Always make sure to highlight notable attendees, hosts, speakers, and anyone worthy of note.
What? Describe what the Top Event Submission Sites is. Focus on key aspects of the event that are likely to spark public interest.
When? Give specifics regarding the time and date of the event.
Where? Where will the event be held? Make sure to give a specific location.
Why? This is also the so what? section. Answer why is the event being held and its importance to the sponsors or community you’re hosting it for
Once you’ve got the Five W’s, go to the event leaders and ask for some quotes. Try to get quotes that sound natural, not ones where you can tell the speaker obviously didn’t say the words but poured over their keyboard for hours in search of the correct verbiage.
Simply have a conversation with an event leader, ask them if you can record, then later re-listen and pull out that golden quote that supports the press release.
When the Event Already Happened
If the event already happened, you’ll want to gather:
The Five W’s (Past Tense)
Yes, these 5 W’s are still relevant even after the event has passed, but you’ll need to take a different approach. Think highlights reel:
Who? Who and how many attended the event.
What? What notable things happened at the event? There’s usually something interesting that happened that wasn’t initially planned for.
When? When did the event occur?
Where? Where did the event take place?
Why? Why was this event put on and what impact did it have?
Quotes in the Past Tense
Again, you’ll want to aim for natural-sounding quotes here. But instead of focusing on the good that could come from the event, get quotes about what happened and how it impacted the community.
Now Let’s Write a Sample Press Release
We’ll look at a set of facts about upcoming fictional (and a little fantastical) events then organize them into a model you can use when learning how to write an effective press release for an event.
Press Release Example for Events in the Future
Use this example to help you craft a press release for a future event.
The Facts
Exotic Evan’s Excellent Events, sometimes known as EEEE, will hold its first music festival, Moon Fest on the moon. The festival will be held on Oct. 25-27, 2030, at Griffith Park Observatory in Los Angeles, CA. The festival will feature headliners such as Drake, Taylor Swift, and The Rolling Stones, who will become the first band to perform on the moon. Attendees will be able to watch the performance on screens, captured from the observatory’s telescope.
Tickets will go on sale in January 2025. Over 250 bands will perform over the three-day festival. Beer and wine revenue will be donated to fight global warming. “This is one of the most important events to happen in Los Angeles,” Evan Riera, the owner, and CEO of EEEE said. “We’ll be able to fight global warming while seeing the first concert on the moon. How cool is that?”
Rolling Stones to Perform at New L.A. Festival
The Rolling Stones will become the first band to perform on the moon in 2030 at the first annual Moon Fest to be held in Los Angeles.
Exotic Evans Excellent Events (EEEE) will host Moon Fest Oct. 25-27, 2030, at Los Angeles’ famous Griffith Park Observatory. The Rolling Stones will headline the final night of the festival with a show performed from a stage on the moon. Their performance will be broadcast to screens at the festival grounds through the Griffith Park Observatory telescope.
Aside from the main event, Drake and Taylor Swift will headline the earlier nights, playing from planet Earth, and over 250 bands from across the world will perform during the daytime.
“This is one of the most important events to happen in Los Angeles,” Evan Riera, the owner, and CEO of EEEE said. “We’ll be able to fight global warming while seeing the first concert on the moon. How cool is that?”
Proceeds from beer and wine sold on the festival grounds will be donated to fight global warming.
Press Release Example for Events in the Past
Next, let’s take a look at a fictional past event.
More than 1000 people attended the festival, and every animal was adopted. There is now a waitlist for new animals that come into the Big Pines Animal Shelter. “This is the ideal situation for an Animal Shelter. These amazing pets are in new homes before they even set foot inside our shelter!” Nancy Cabrera, the director of the animal shelter, said. Aside from animals, there were four local food trucks and craft beer to drink.
Putting It All In A Press Release
Big Pines Animal Shelter
Over 200 cats and dogs found new homes at the Fluffy Frenzy Festival, including an Instagram-famous tortoise.
The Big Pines Animal Shelter held the ninth annual festival on Dec. 2. The event drew so many potential pet owners that the shelter not only adopted all of its housed animals but now has a waitlist for dozens of future pet owners.
Over 500 people attended the festival, playing with the animals while enjoying local craft beer and food trucks.
Among the fluffy friends adopted was one pet without fur — Rick Shelton, the Instagram-famous tortoise with more than a million followers that was the sole survivor of a massive wildfire in Oregon in the 1980s. Rick was given to the shelter when his owner could no longer care for him. A rancher adopted him and promised to give him dozens of acres to roam free.
“This is the ideal situation for an Animal Shelter. These amazing pets are in new homes before they even set foot inside our shelter!” Nancy Cabrera, the director of the animal shelter, said.
Both of these examples get straight to the point and present the information in a newsy way. They invite the journalist to read on by highlighting the most unique aspects of the events first while providing easy contact information if the journalist wants to find out more.
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